Formerly known as Esmeralda Breeding; Genviv® is the new bloom of over two decades of breeding, and the brand name for Tecnoviv’s royalty division. From its 1999 inception under its founder Peter F. Ullrich, it has been devoted to creating, developing and researching ornamental varieties.
Genviv's laboratory and experimental areas are located in Ecuador and offers producers world wide royalties of its patented varieties. Specializing in summer flowers, gypsophila and roses it possesses a portafolio of 100+ commercial varieties.

BREEDING AND
BIOTECHNOLOGY

The breeding of a wide range of ornamental crops is carried out, Genviv® makes thousands of crosses per year, thus producing numerous seedlings that go through a strict process of evaluation and selection in test sites located in Ecuador, Colombia, Mexico, Africa, Europe and Asia.
Known in the industry for having excellent genetic, Genviv® varieties are carefully selected to ensure they meet both aesthetic and agronomic requirements based on productivity, agronomic behavior as well as plague, disease, logistics, and vase life tolerances.

THE COMPANY

INNOVATION

Blessed with a gamut of industry awards Genviv® is known for creating differentiated and profitable varieties for commercial use at an international level. As well as, a recognized breeder for the development of two rose rootstock varieties that offer rose producers longer stems, more petals and a higher disease tolerance.
Genviv's core belief is that Innovation in harmony with nature is the secret to success and is highly motivated in creating for a sustainable future. This implies that crosses are obtained by conventional techniques and the varieties selected pass trials and tests in both soil and hydroponic cultivation as well as under different geographical conditions.

INTELLECTUAL
PROPERTY

Genviv's commercial varieties are protected by patents, plant breeders’ rights and trade marks at an international level prior to market launch and have created some of the most recognized varieties in the floral market.